Wednesday, May 16, 2007

Enterertainment Sled Signage Issue

Hello,
We have an update regarding this issue. Best Buy has set up the signage system to print ISP tags for all titles on Side 2 of the Ent. Sled calling out the $6.99 promo price for these titles. Please communicate to the field specialists if possible to turn the header and side panel signage calling out the $5.99 offer with images of the Universal titles to show the white back of the signage. Some stores have already written 6.99 over the 5.99 price - this is a store decision. The signage for side 1 should NOT be turned around as the price message of 5.99 is correct for the SPHE titles POG’d for that side. As I currently understand it, best buy will not change the pricing in their system to 5.99 nor will new signage for the 6.99 be shipped.
Please let me know if you have any questions. Thank you.
Laura

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